16/Dec/2007

New logo, same ethos!

The eagle-eyed among you will have noticed that, as well as a fresh design for our newsletter, Priority Freight has a brand new logo.

“We knew that we needed to restyle our news format,” explains Gareth Williams, Director, “and that seemed a good opportunity to look at the whole of our image from our customers’ point of view. Part of what stands us apart from our competitors is our excellent communication with our clients – keeping them informed of progress at every stage of   job – so we wanted our marketing materials to reflect that. Hence,” continues Gareth, “we have a new, clean look for the express and a refreshed logo.

Although the font and  colour of the name have been retained for recognition value, we’ve added a dash of colour with a swirl that symbolises the speed of our services. The new logo has been well received by both our employees and our clients, so we’re now busily replacing all the old-style logos on our vehicle liveries and elsewhere in the company – it’s a big task but we’re well on our way!

Clients can rest assured, however,” concludes Gareth, “that although the logo has changed, the ethos remains the same: speedy and attentive customer service.”